haku: @all viral marketing / yhteensä: 10
viite: 5 / 10
Tekijä: | Brier, N. |
Otsikko: | Viral marketing: making the right connection |
Lehti: | Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32 |
Asiasana: | advertising campaigns marketing |
Vapaa asiasana: | viral marketing |
Kieli: | eng |
Tiivistelmä: | This paper discusses the issues involved in creating a successful contagious campaign that will engage its target markets: it is a gamble! |
SCIMA