haku: @all regulation / yhteensä: 2082
viite: 1 / 2082
« edellinen | seuraava »
| Tekijä: | Verplanken, B. Sato, A. |
| Otsikko: | The psychology of impulse buying: an integrative self-regulation approach |
| Lehti: | Journal of Consumer Policy
2011 : JUN, VOL. 34:2, p. 197-210 |
| Asiasana: | consumer behaviour buying shopping psychology |
| Vapaa asiasana: | self-regulation |
| Kieli: | eng |
| Tiivistelmä: | The assumptions of 'homo economicus' are seriously offended by impulsive buying (hereafter as: i-b). Several perspectives on i-b. are presented, which have been suggested in clinical, consumer, economic, and social psychology. These include e.g. heuristic information processing, time-inconsistent preferences, personality traits and values,..., and compulsive buying. These perspectives may from time to time lead to contradictory or paradoxical findings. I-b. is argued to be able to be seen in terms of psychological functioning, especially as a form of self-regulation. It is discussed whether there i. should be protection and ii. are consumers able to get protected against impulsivity. |
« edellinen | seuraava »
SCIMA