haku: @all privacy / yhteensä: 274
viite: 4 / 274
| Tekijä: | Beltramini, R.F. (guest ed.) |
| Otsikko: | From platitudes to principles. An advertising ethics call to action |
| Lehti: | Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 475-476 |
| Asiasana: | advertising ethics consumers health Internet trust |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | This guest editorial deals with issues related to the contents of this Special section on advertising ethics. The articles in this section are as follows: "Making the case for enhanced advertising ethics: How a new way of thinking about advertising ethics may build consumer trust" by W. Snyder (a commentary) ; "Stop playing with your food: A comparison of for-profit and non-profit food-related advergames" by V. Cicchirillo and J-S. Lin ; "The ethics of celebrity-athlete endorsement: What happens when a star steps out of bounds" by F.M. Miller and G.R. Laczniak ; "Online privacy trustmarks: Enhancing the perceived ethics of digital advertising" by A.J.S. Stanaland, M.O. Lwin and A.D. Miyazaki ; "Using adolescent eHealth literacy to weigh trust in commercial web sites: the more children know, the tougher they are to persuade" by T. Hove, H-J. Paek and T. Isaacson ; "Advertiser pressure and the personal ethical norms of newspaper editors and ad directors" by G. Nyilasy and L.N. Reid. |
SCIMA