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| Tekijä: | Precourt, G. (ed.) |
| Otsikko: | A crisis of marketing conscience |
| Lehti: | Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 451-452 |
| Asiasana: | marketing advertising ethics |
| Kieli: | eng |
| Tiivistelmä: | This editorial introduces the contents of this issue including a Special section on advertising ethics: "The rock in the pond: How online buzz and offline WOM can make a strong message even more powerful" by P. LaPointe ; "Marketing survival guide: the ''Know it or blow it'' handbook" by H. James ; "Excellence at the intersection of marketing art and science: the best-in-show winners of the 2011 David Ogilvy award winners." "From platitudes to principles" by R.F. Beltramini (guest ed.). "Making the case for enhanced advertising ethics: How a new way of thinking about advertising ethics may build consumer trust" by W. Snyder (a commentary); "Stop playing with your food: A comparison of for-profit and non-profit food-related advergames" by V. Cicchirillo and J-S. Lin ; "The ethics of celebrity-athlete endorsement: What happens when a star steps out of bounds" by F.M. Miller and G.R. Laczniak ; "Online privacy trustmarks: Enhancing the perceived ethics of digital advertising" by A.J.S. Stanaland, M.O. Lwin and A.D. Miyazaki ; "Using adolescent eHealth literacy to weigh trust in commercial web sites: the more children know, the tougher they are to persuade" by T. Hove, H-J. Paek and T. Isaacson ; "Advertiser pressure and the personal ethical norms of newspaper editors and ad directors" by G. Nyilasy and L.N. Reid. |
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