haku: @indexterm advertising / yhteensä: 1883
viitteet: 21-30 / 1883
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 otsikkovuositekijä
21.
Deceptive advertising and abnormal stock returns: An event study analysis
International Journal of Advertising
2011 : VOL. 30:3, p. 509-535
 2011 Jeong, J.
Yoo, C. Y.
22.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
23.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
24.
Asymmetric market shares, advertising and pricing: equilibrium with an information gatekeeper
Journal of Industrial Economics
2011 : MAR, VOL. 59:1, p. 63-84
 2011 Arnold, M. (et. al)
25.
Organising affluence: the Norwegian Consumer Council and comparative product testing in the 1950s and 1960s. Technocratic roots and practices
Scandinavian economic history review
2011 : VOL. 59:2, p. 149-165
 2011 Myrvang, C.
26.
Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance: provision and readability of advertising disclosure
Journal of Consumer Policy
2011 : VOL. 34:4 DEC, p. 455-474
 2011 Lee, T.
Chung, W.
Haley, E.
27.
Investigating generational differences in e-WOM behaviours: for advertising purposes, does X = Y?
International Journal of Advertising
2011 : VOL. 30:4, p. 559-586
 2011 Strutton, D.
Taylor, D.G.
Thompson, K.
28.
Advertising, search and intermediaries on the internet: Introduction
Economic Journal
2011 : NOV, VOL. 121:556, p. 291-296
 2011 Wilson, C.M.
29.
A crisis of marketing conscience
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 451-452
 2011 Precourt, G. (ed.)
30.
From platitudes to principles. An advertising ethics call to action
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 475-476
 2011 Beltramini, R.F. (guest ed.)
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