haku: @author Balmer, J.M.T. / yhteensä: 6
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1.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
2.
Ethical corporate marketing
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14, 15-28, 29-45, 47-55
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A. (guest eds.)
3.
Corporate brand identification and corporate brand management: How top business schools do it
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 77-102
 2010 Balmer, J.M.T.
Liao, M-N.
Wang, W-Y.
4.
Identity studies: multiple perspectives and implications for corporate-level marketing
European Journal of Marketing
2007 : VOL. 41:7/8, p. 765-785
 2007 He, H-W.
Balmer, J.M.T.
5.
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products
British Journal of Management
2007 : MAR, VOL. 18:Special issue, p. S1-S16
 2007 Cornelissen, J.P.
Haslam, S.A.
Balmer, J.M.T.
6.
Of identities lost and found
International Studies of Management and Organization
2002 : FALL, VOL. 32:3, p. 10-27
 2002 Balmer, J.M.T.
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