haku: @author Vandermerwe, S. / yhteensä: 20
viite: 5 / 20
| Tekijä: | Vandermerwe, S. |
| Otsikko: | The process of market-drive transformation |
| Lehti: | Long Range Planning
1995 : APR, VOL. 28:2, p. 79-91 |
| Asiasana: | FUTURE SUCCESS MARKETS |
| Kieli: | eng |
| Tiivistelmä: | To compete successfully for the future, corporations need to become proactively market-driven. How to achieve this is the subject of this article in which the author takes readers through the essential overlapping stages of the market-driven transformation process with guidelines as to what needs to be done at each stage using examples from industry to demonstrate. |
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