haku: @journal_id 37 / yhteensä: 2040
viite: 10 / 2040
| Tekijä: | Fusaro, R.A. (et al.) |
| Otsikko: | None of our business? |
| Lehti: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 33-38, 42, 44 |
| Asiasana: | Management Marketing Markets Consumers Products High technology Case studies USA |
| Kieli: | eng |
| Tiivistelmä: | Offered a lucrative deal to outfit consumer goods with RFID tags, a technology executive wonders: Would he be providing a valuable customer service? Or committing a heinous invasion of privacy? This fictional case study is commented by experts' advice. |
SCIMA