haku: @journal_id 37 / yhteensä: 2040
viite: 7 / 2040
| Tekijä: | Anand, B. Galetovic, A. |
| Otsikko: | How market smarts can protect property rights |
| Lehti: | Harvard Business Review
2004 : DEC, VOL. 82:12, p 72-79 |
| Asiasana: | Management Marketing strategy Planning Competitive advantage Core competence Intellectual capital Intellectual property law Success |
| Vapaa asiasana: | Business intelligence |
| Kieli: | eng |
| Tiivistelmä: | The law is often not the best defense against theft of intellectual property. Far more effective in such cases are market-based strategies that keep pirates in port. |
SCIMA