haku: @journal_id 1775 / yhteensä: 237
viite: 8 / 237
Tekijä: | Boon, A. den |
Otsikko: | Real-time campaign evaluation |
Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27 |
Asiasana: | advertising campaigns advertising effectiveness evaluation |
Kieli: | eng |
Tiivistelmä: | The paper shows how a well-structured dashboard can aid real-time decision making on campaign deployment. Measuring campaign's success in real time creates true cost-effectiveness. |
SCIMA