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| Tekijä: | Austin, N. K. |
| Otsikko: | Managing heritage attractions: marketing challenges at sensitive historical sites |
| Lehti: | International Journal of Tourism Research
2002 : NOV-DEC, VOL. 4:6, p. 447-457 |
| Asiasana: | Tourism Travel History Marketing Ghana Africa |
| Kieli: | eng |
| Tiivistelmä: | The paper examines some of the critical issues that generally determine the nature of visitation at sensitive historical sites. The issues identified are the visitor's emotional state at the site, prior expectations of the site and what is to be learnt and perception of site presentation and interpretation. The issues identified place significant challenges on how marketers communicate with potential visitors and other stakeholders of the site and require the marketing function to take cognisance of the different emotional states of visitors. |
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