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| Tekijä: | Rodrigues, S. Child, J. |
| Otsikko: | The development of corporate identity: A political perspective |
| Lehti: | Journal of Management Studies
2008 : JUL, VOL. 45:5, p. 885-911 |
| Asiasana: | organizational behaviour corporate culture corporate image case studies telecommunications industry companies South America Brazil politics |
| Vapaa asiasana: | corporate identity |
| Kieli: | eng |
| Tiivistelmä: | A corporate identity (henceforth as: c-id.) expresses a set of attributes ascribed by senior managers to their organizations. Using as illustration a longitudinal study of successive changes in the c-id. of a Brazilian telecommunications company, this paper develops a political analysis of c-id. and its development. There is suggested a cyclical model in which c-id. definition and redefinition involve power relations, resource mobilization and struggles for legitimacy. |
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