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| Tekijä: | Nakata, C. Pokay, Y.H. |
| Otsikko: | Cultural studies in the global marketing literature: current state and future directions |
| Lehti: | Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 111-130 |
| Asiasana: | Culture Marketing literature Future studies |
| Kieli: | eng |
| Tiivistelmä: | Based on the assessment of the current state of cultural studies, the paper suggests ways in which researchers can conduct future cultural studies, ensuring knowledge advancement over time. |
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