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| Tekijä: | Thorgren, S. Wincent, J. Eriksson, J. |
| Otsikko: | Too small or too large to trust your partners in multipartner alliances? The role of effort in initiating generalized exchanges |
| Lehti: | Scandinavian Journal of Management
2011 : MAR, VOL. 27:1 p. 99-112 |
| Asiasana: | companies Sweden Scandinavia Nordic countries |
| Vapaa asiasana: | social categorization generalized exchanges |
| Kieli: | eng |
| Tiivistelmä: | This paper clarifies how smaller and larger firms face difficulties in establishing trust in multipartner alliances. Using a survey data from a sample of 141 companies engaged in such alliances, curvilinear relationship between firm size and trust is explored. The results indicate an inverted U-shaped relationship between firm size and the degree to which a firm develops trust in partners. It is also found that effort to establish generzlized exchanges is important for trust building. |
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