haku: @author Lilien, G.L. / yhteensä: 7
viite: 2 / 7
| Tekijä: | Srinivasan, R. Lilien, G.L. Rangaswamy, A. |
| Otsikko: | Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks |
| Lehti: | International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 119-128 |
| Asiasana: | entrepreneurship new enterprise products markets strategy competition risk models high technology USA |
| Kieli: | eng |
| Tiivistelmä: | High tech firms can ease potential risks by diversifying their product–market portfolios (hereafter as: p-m-prtf/s.) A key research question is how firm survival is influenced by such diversification. A firm exits the market in two ways, specifically, dissolution and acquisition. This paper models how the diversity of a new firm's p-m-prtf/s. influences the times to both types of exits. Using a competing risk hazard model, estimated are the effects of various covariates on the time to exit for more than 1400 U.S. high tech firms. Among others, it is found that a more diverse p-m-prtf/s., in conjunction with a larger number of patents, hastens the time to a firm's exit by dissolution (9 percent decrease in survival duration), while in conjunction with a larger number of trademarks, portfolio diversity delays the time to exit by dissolution (12 precent increase) etc. |
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