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| Tekijä: | Newholm, T. Laing, A. Hogg, G. |
| Otsikko: | Assumed empowerment: consuming professional services in the knowledge economy |
| Lehti: | European Journal of Marketing
2006 : VOL. 40:9/10, p.994-1012 |
| Asiasana: | empowerment information retrieval consumers |
| Vapaa asiasana: | Internet |
| Kieli: | eng |
| Tiivistelmä: | This paper considers the notion of consumer empowerment across the financial, legal and medical service sectors in the UK. Empirical data were generated through ten consumer focus groups and eight interviews with professionals. The findings support the contention that empowerment is partial and unevenly distributed among consumers. |
SCIMA