Aalto University Learning Centre

Marketing

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cover from: Google Books
Alt, Rainer
Social customer relationship management : fundamentals, applications, technologies
Rainer Alt, Olaf Reinhold.
2020
311240
isbn:9783030233433|isbn:303023343X|isbn:9783030233426
cover from: Google Books
Story, H. Y.
The Rational Homo Psychologicus : Creating Thoughtful Businesses
by H.Y. Story.
2020
311265
isbn:9789813295032|isbn:9813295031
cover from: Google Books
Meier, Beat.
Brand choice and loyalty : evidence from Swiss car registration microdata
Beat Meier.
2020
311267
isbn:9783658280147|isbn:365828014X|isbn:9783658280130
cover from: Google Books
Beirau, David.
Which customers pay? : predicting value pre and post sales
David Beirau.
2020
311268
isbn:9783658281373|isbn:3658281375|isbn:9783658281366
cover from: Google Books
Rajagopal, Ananya
Managing startup enterprises in emerging markets : leadership dynamics and marketing strategies
Ananya Rajagopal.
2020
311282
isbn:9783030281557|isbn:3030281558|isbn:9783030281540
cover from: Google Books
Digital and social media marketing : emerging applications and theoretical development
Nripendra P. Rana... [et al.], editors.
2020
311313
isbn:9783030243746|isbn:3030243745|isbn:3030243737|isbn:9783030243739
cover from: Google Books
Sand, Felix van de.
User experience is brand experience : the psychology behind successful digital products and services
Felx van de Sand... [et al.].
2020
311314
isbn:9783030298685|isbn:303029868X|isbn:9783030298678
cover from: Google Books
Rajagopal
Transgenerational marketing : evolution, expansion, and experience
Rajagopal.
2020
311328
isbn:9783030339265|isbn:3030339262
cover from: Google Books
Igelbrink, Jörg.
Perceived Brand Localness : An Empirical Study of the German Fashion Market
Jörg Igelbrink.
2020
311332
isbn:9783658287672|isbn:3658287675|isbn:3658287667|isbn:9783658287665
cover from: Google Books
Pegan, Giovanna.
International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice
Giovanna Pegan, Donata Vianelli, Patrizia de Luca.
2020
311334
isbn:9783030335885|isbn:3030335887|isbn:3030335879|isbn:9783030335878
cover from: Google Books
Levin, Aron
Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising
Aron Levin.
2020
311345
isbn:9781484255032|isbn:1484255038|isbn:9781484255025|isbn:148425502X
cover from: Google Books
Channel strategies and marketing mix in a connected world
Saibal Ray, Shuya Yin, editors.
2020
311352
isbn:9783030317331|isbn:3030317331|isbn:9783030317324|isbn:3030317323
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