search query: @author Rice, G. / total: 11
reference: 7 / 11
Author: | Mahmoud, E. Rice, G. |
Title: | Use of analytical techniques in international marketing. |
Journal: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 7-13 |
Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY DECISION ANALYSIS METHODOLOGY |
Language: | eng |
Abstract: |
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