search query: @indexterm road accidents / total: 14
reference: 7 / 14
Author: | Bachand, D. |
Title: | The marketing of ideas : advertising and road safety. |
Journal: | International Journal of Research in Marketing
1988 : VOL. 4:4, p. 291-309 |
Index terms: | ADVERTISING MARKETING RESEARCH MOTOR CYCLE INDUSTRY ROAD ACCIDENTS |
Language: | eng |
Abstract: |
SCIMA