search query: @author Kimmel, A. J. / total: 2
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| Author: | Kimmel, A. J. |
| Title: | Deception in marketing research and practice: an introduction |
| Journal: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 657-661 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MARKETING RESEARCH |
| Freeterms: | DECEPTION |
| Language: | eng |
| Abstract: | For many consumers, deception is viewed as an inherent element of contemporary marketing activities. Unfortunately, this belief is more and more justified by the realities of marketing research and practice. This is an introduction to this special issue on deception in marketing. |
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