search query: @author Robertson, C. J. / total: 3
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| Author: | Sarathy, R. Robertson, C. J. |
| Title: | Strategic and ethical considerations in managing digital privacy |
| Journal: | Journal of Business Ethics
2003 : VOL 46:2, p. 111-126 |
| Index terms: | COMPANIES CUSTOMERS ENVIRONMENT ETHICS INFORMATION |
| Language: | eng |
| Abstract: | At the heart of on-line commerce is individualized customer information. The success and value of one-to-one in on-line marketing is important in analyzing customer-specific data. This article sets up a framework which contains the environmental context, firm-specific considerations and ethical perspectives. |
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