search query: @author Rosenwald, P. / total: 3
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Author: | Rosenwald, P. |
Title: | Why CRM is about caring, not technology |
Journal: | Admap
2005 : VOL. 40:6, p. 28-31 |
Index terms: | Customer relationship management (CRM) Loyalty Profit Value analysis |
Language: | eng |
Abstract: | The article explores the critical relationship between customer loyalty, profit and looking after the right customers carefully. It discusses how relative value can be counted and cost/benefit relationships can be managed. |
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