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| Author: | Campbell, A. |
| Title: | Vertical integration: synergy or seduction? |
| Journal: | Long Range Planning
1995 : APR, VOL. 28:2, p. 126-128 |
| Index terms: | RESEARCH COMPANIES STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Companies frequently acquire their suppliers or customers. By integrating vertically up or down the supply chain, these companies expect to enhance their growth and exert more control over their industries. Does this vertical integration strategy work? In recent months, the pharmaceutical industry has been acquiring its customers, the distribution of medical supplies. |
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