search query: @indexterm Readership surveys / total: 56
reference: 17 / 56
| Author: | Kratz, H. |
| Title: | Methodischer Stillstand?: Mediaplanung. |
| Journal: | Absatzwirtschaft
1995 : APR, p. 52, 54-55 |
| Index terms: | MEDIA SELECTION ADVERTISING EFFECTIVENESS READERSHIP SURVEYS METHODOLOGY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA