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| Author: | Spillan, J.E. Breshin, J. |
| Title: | Exploring Puerto Rican consumers, their life-style dimensions, buying behaviors and ethnocentrism |
| Journal: | Journal of International Selling and Sales Management
2005 : SPRING, VOL. 11:1, p. 19-37 |
| Index terms: | Consumer behaviour Ethnic groups Life style Puerto Rico |
| Language: | eng |
| Abstract: | The findings of a study that investigated the life-style patterns, ethnocentrism and buying behaviours among Puerto Rican consumers. Data for the study was collected through self-survey in two major cities located in Puerto Rico. The findings show that six life-style dimensions exist the Puerto Rican consumers. |
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