haku: @all audience / yhteensä: 519
hakutulos viitteet: 11-20 / 519
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 otsikkovuositekijä
11.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
12.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
13.
Reminiscing television. Media ethnography, oral history and Finnish third generation media history
European Journal of Communication
2009 : MAR, VOL. 24:1, p. 49-67
 2009 Kortti, J.
Mähönen, T. A.
14.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
15.
Everyone needs idols. Reality television and transformations in media structure, production and output
European Journal of Communication
2009 : SEP, VOL. 24:3, p. 287-304
 2009 Kjus, Y.
16.
Mass communication tapping into participatory culture. Exploring Strictly Come Dancing and Britain's Got Talent
European Journal of Communication
2009 : DEC, VOL. 24:4, p. 481-493
 2009 Enli, G. S.
17.
Why empirical generalizations matter
Journal of Advertising Research
2009 : JUN, VOL. 49:2, p. 113-114, 115-118
 2009 Precourt, G. (ed.)
18.
Museum and art gallery experience space characteristics: an entertaining show or a contemplative bathe
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 155-170
 2009 McIntyre, C.
19.
Viewer as media decision-maker. Digital video recorders and household media consumption
International Journal of Advertising
2009 : VOL. 28:2, p. 231-255
 2009 Smith, S.M.
Krugman, D.M.
20.
Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa
Journal of Cultural Economics
2009 : VOL. 33:3, p. 167-183
 2009 Willis, K. G.
Snowball, J. D.
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