haku: @all viral marketing / yhteensä: 10
viite: 9 / 10
| Tekijä: | Montgomery, A.L. |
| Otsikko: | Applying quantitative marketing techniques to the Internet |
| Lehti: | Interfaces
2001 : MAR-APR, VOL. 31:2, p. 90-108 |
| Asiasana: | BAYESIAN STATISTICS CONSUMER BEHAVIOUR ELECTRONIC COMMERCE INTERNET MARKETING QUANTITATIVE TECHNIQUES |
| Kieli: | eng |
| Tiivistelmä: | Quantitative models have proved valuable in predicting consumer behavior in the offline world. These same techniques can be adapted to predict online actions. The use of diffusion models provides a firm foundation to implement and forecast viral marketing strategies. Choice models can predict purchases at online stores and shobots. Hierarchical Bayesian models provide a framework for implementing versioning and price-segmentation strategies. |
SCIMA