haku: @all servicescape / yhteensä: 6
viite: 5 / 6
| Tekijä: | Hightower, R. Brady, M. K. Baker, T. L. |
| Otsikko: | Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events |
| Lehti: | Journal of Business Research
2002 : SEP, VOL. 55:9, p. 697-707 |
| Asiasana: | Sports industry Leisure industry Consumer behaviour |
| Vapaa asiasana: | Hedonic consumption Sports marketing Servicescape |
| Kieli: | eng |
| Tiivistelmä: | The paper is intended to expand the understanding of how the servicescape influences behavioral intentions. A model is developed and tested on a sample of sporting event customers. The results support the model and lead to some managerial implications. |
SCIMA