haku: @all viral marketing / yhteensä: 10
viite: 5 / 10
| Tekijä: | Brier, N. |
| Otsikko: | Viral marketing: making the right connection |
| Lehti: | Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32 |
| Asiasana: | advertising campaigns marketing |
| Vapaa asiasana: | viral marketing |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses the issues involved in creating a successful contagious campaign that will engage its target markets: it is a gamble! |
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