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| Tekijä: | Hamill, J. (et al.) |
| Otsikko: | Editorial. Special edition - 'New developments in online marketing' |
| Lehti: | Journal of Marketing Management
2010 : VOL. 26:3-4, p. 181-186 |
| Asiasana: | marketing brands advertising Internet consumers consumption customers communication small business internationalization |
| Vapaa asiasana: | WWW social networking word-of-mouth SMEs |
| Kieli: | eng |
| Tiivistelmä: | This editorial presents the contents of this Special issue on 'New developments in online marketing'. The article contents of this Special issue as follows: "Applying organisational capability models to assess the maturity of digital-marketing governance" by D. Chaffey ; "Social contagion effects in experiential information exchange on bulletin board systems" by L. Huang ; "'New-wave' global firms: Web 2.0 and SME internationalisation" by J. Bell and S. Loane ; "Why do people read reviews posted on consumer-opinion portals?" by J. Burton and M. Khammash ; "Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches" by B. Cova and T. White ; "Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations" by K. Hamilton and P. Hewer ; "'It's Mine!' - Participation and ownership within virtual co-creation environments" by T. Harwood and T. Garry ; "Interaction of regional news-media production and consumption through the social space" by F. Kerrigan and G. Graham ; "Consumer-managed profiling: a contemporary interpretation of privacy in buyer-seller interactions" by A. Reppel and I. Szmigin ; "Effectiveness of online advertising channels: a price-level-dependent analysis" by A. Spilker-Attig and M. Brettel ; "Practitioner prognostications on the future of online marketing" by M. Valos, M. Ewing and I. Powell. |
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