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| Tekijä: | Chi, C.G-Q. Qu, H. |
| Otsikko: | Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach |
| Lehti: | Tourism Management
2008 : AUG, VOL. 29:4, p. 624-636 |
| Asiasana: | loyalty image |
| Vapaa asiasana: | destination |
| Kieli: | eng |
| Tiivistelmä: | The aim if this article was to offer an integrated approach to understanding loyalty by examining the theoretical and empirical evidence on the causal relationships among destination image, tourist attribute and overall satisfaction and destination loyalty. The research model consisted of seven hypotheses. The empirical data were collected in a big tourism destination in the state of Arkansas and a total of 345 questionnaires were returned . The data were analyzed using Structural Equation Modeling (SEM). The results revealed that destination image directly influenced attribute satisfaction, the destination image and attribute satisfaction were both direct antecedents of overall satisfaction and overall satisfaction and attribute satisfaction in turn had direct and positive impact on destination loyalty. |
SCIMA