haku: @all audience / yhteensä: 519
viite: 7 / 519
Tekijä:Bennett, R.
Kerrigan, F.
O'Reilly, D.
Otsikko:Editorial. Special issue on "New horizons in arts, heritage, non-profit and social marketing"
Lehti:Journal of Marketing Management
2010 : JUL, VOL. 26:7-8, p. 589-592
Asiasana:non-profit organizations
sponsorship
relationship marketing
music
arts marketing
culture marketing
museums
consumer choice
customers
Vapaa asiasana:social marketing
Kieli:eng
Tiivistelmä:This editorial presents the contents of this Special issue on 'New horizons in arts, heritage, non-profit and social marketing'. The article contents of the Special issue as follows:
"'Don't forget to say thank you': The effect of an acknowledgement on donor relationships" by A. Merchant, J. Ford and A. Sargeant ;
"The emotional dimension of organisational work when cultural sponsorship relationships are dissolved" by A. Ryan and K. Blois ;
" Persuading young consumers to make healthy nutritional decisions" by R. Brennan, S. Dahl and L. Eagle ;
"Dangling conversations: Web-forum use by a symphony orchestra's audience members" by T. O'Sullivan ;
"The symbolic consumption of music" by G. Larsen, R. Lawson and S. Todd ;
"A journey to the authentic: Museum visitors and their negotiation of the inauthentic" by A.M. Hede and M. Thyne ;
"'Where do you want to go today?' An analysis of family group decisions to visit museums" by K-L. Wu, K. Holmes and J. Tribe ;
" Involvement, Tate, and me" by A. Slater and K. Armstrong ;
"Discovering 'Experience-ables': Socially including visually impaired people in art museums" by D. vom Lehn.
SCIMA tietueen numero: 271854
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