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Tekijä:Redondo, I.
Holbrook, M.B.
Otsikko:Modeling the appeal of movie features to demographic segments of theatrical demand
Lehti:Journal of Cultural Economics
2010 : VOL. 34:4, p. 299-315
Asiasana:film industry
demand
customers
consumers
demography
models
Spain
Vapaa asiasana:cinemas
Kieli:eng
Tiivistelmä:This paper proposes and presents a new approach for modeling the appeal of movie features to market segments through using of appropriate individual-specific data and canonical correlation analysis (herein as: c-c-a). Using demographically detailed movie-attendance data available in Spain, a model is built of how movie features influence the demographic (here as: dem.) composition of audiences. Via a c-c-a., identified are four dimensions beyond the relationships between several movie features and audience demographics. The dimensions represent the strong pairings btw. four moviegoer dem. profiles and four movie-feature profiles. This approach can potentially support in segmentation and affirmative decisions by matching movie features with the most relevant segment-specific preferences.
SCIMA tietueen numero: 273179
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