haku: @all online communities / yhteensä: 22
viite: 3 / 22
Tekijä:Gratton, L.
Casse, J.
Otsikko:Boosting strategy with an online community
Lehti:Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 40-45
Asiasana:strategy
communication
employees
business communication
telecommunications industry
companies
Nordic countries
Finland
Kieli:eng
Tiivistelmä:A programme combining online communities with strategic development and implementation at Nokia has provided valuable lessons about the novel ways employees can engage and interact. The authors of this article tell how "deep involvement" was developed into the "Booster Programme".
SCIMA tietueen numero: 273775
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