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| Tekijä: | Merwe, P. Van der Slabbert, E. Saayman, M. |
| Otsikko: | Travel motivations of tourists to selected marine destinations |
| Lehti: | International Journal of Tourism Research
2011 : SEP-OCT, VOL. 13:5, p. 457-467 |
| Asiasana: | tourist industry travel motivation research factor analysis South Africa models |
| Vapaa asiasana: | marine tourism travel characteristics demographic characteristics |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this research is to determine the travel motives of tourists to selected marine destinations. Based on five surveys conducted at marine resorts by means of a structured questionnaire, two hundred and two (202) questionnaires were completed at Hartenbos, 210 at Jeffrey's Bay, 333 at Margate, 237 at Amanzimtoti and 153 at Plettenberg Bay. The statistical analysis entailed descriptive statistics and a factor analysis of the five surveys. The results revealed similarity regarding escape and relaxation as travel motives when compared to other research. Time usage and personal attachment were unique motives identified by this article. It is found that: 1) a combination of psychological motives and of more tangible aspects should be used in tourism marketing strategies to attract a higher number of visitors to marine destinations. 2) it will assist marketers and product developers of marine destinations, particularly with the marine tourism product being very similar. |
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