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| Tekijä: | Chang, C.H. |
| Otsikko: | The influence of corporate environmental ethics on competitive advantage: the mediation role of green innovation |
| Lehti: | Journal of Business Ethics
2011 : DEC, VOL 104:3, p. 361-370 |
| Asiasana: | environment management ethics competitive advantage manufacturing industry technological innovation sustainable development manufacturing Taiwan |
| Vapaa asiasana: | green process innovation green product innovation |
| Kieli: | eng |
| Tiivistelmä: | This study utilizes structural equation modeling (SEM) to examine the positive effect of corporate environmental ethics on Taiwanese manufacturing industry's competitive advantage via the mediator of green innovation performance. Here, we divide green innovation into green product and green process innovation. The results verify that corporate environmental ethics positively affects green innovation. Moreover, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, whereas green process innovation does not. Hence, corporate environmental ethics can affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. The companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages. |
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