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| Tekijä: | Barbieri, C. Mahoney, E. |
| Otsikko: | Cultural tourism behaviour and preferences among the live-performing arts audience: an application of the univorous-omnivorous framework |
| Lehti: | International Journal of Tourism Research
2010 : SEP/OCT, VOL.12:5, p. 481-496 |
| Asiasana: | tourism culture consumption arts |
| Kieli: | eng |
| Tiivistelmä: | Using the omnivorous-univorous theoretical framework of the arts marketing studies, this study identifies relationships btw. the live-performing arts and cultural tourism behaviour and preferences (herein as: b-and-ps). In the study, a major performing arts centre patrons were segmented in three groups: i. sporadic, ii. univores and iii. omnivores. The cultural tourism b-and-ps. of patrons were explored. Using statistical analysis, significant differences were found among groups as to demographic characteristics, art and culture consumption and cultural tourism b-and-ps. The results propose the existence of omnivorous cultural tourists seeking a wide variety of cultural products and experiences. |
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