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Tekijä:Koo, B.
Mantin, B.
O'Connor, P.
Otsikko:Online distribution of airline tickets: should airlines adopt a single or a multi-channel approach?
Lehti:Tourism Management
2011 : FEB, VOL. 32:1, p. 69-74
Asiasana:airlines
distribution channels
strategy
internet
travel agents
consumer behaviour
competition
decision models
Vapaa asiasana:online travel agency
WWW
Kieli:eng
Tiivistelmä:Airlines typically distribute tickets both via their own websites and through online travel agency (OTA) platforms. This study investigates factors that influence an airline's distribution strategy by developing a decision support model. It is found that airlines use less likely OTA platforms if they have a large loyal consumer base or if the OTA platform is highly competitive.
SCIMA tietueen numero: 275473
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