haku: @all customer engagement / yhteensä: 6
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Tekijä:Tadajewski, M.
Hewer, P.
Otsikko:Editorial
Lehti:Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 782-784
Asiasana:brand loyalty
consumer research
customer relations
market segmentation
organizational behaviour
social responsibility
decision making
Kieli:eng
Tiivistelmä:An introduction where the editor discusses various reports within the issue on brand engagement and loyalty, sustainability-oriented consumer research, and neuromarketing. The articles are as follows:
"Demystifying customer brand engagement: exploring the loyalty nexus" by Hollebeek, L.D.
"Behaviour and climate change: consumer perceptions of responsibility" Wells, V.K; Ponting, C.A. and Peattie, K.
"Deviant customer behaviour: a study of techniques of neutralisation" by Harris, L.C. and Daunt, K.L.
"Perceptions of marketing academics, neurologists and marketing professionals about neuromarketing" by Eser, Z; Isin, F. Bahar and Tolon, M.
SCIMA tietueen numero: 275636
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