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| Tekijä: | Lindgreen, A. Hingley, M.K. Antioco, M.D.J. |
| Otsikko: | Value marketing in the health care industry |
| Lehti: | Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 199-206 |
| Asiasana: | marketing management health supermarkets consumers corporate image hospitals consumer satisfaction medical care advertising |
| Kieli: | eng |
| Tiivistelmä: | The article offers an introduction to the following articles in this special issue: "The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs" by G. Guido, G. Pino and D. Frangipane "The impact of perceived innovativeness on maintaining a buyer-seller relationship in health care markets: A cross-cultural study" by C. Falkenreck and R. Wagner "Value marketing through corporate reputation: An empirical investigation of Thai hospitals" by N. Srivoravilai (et. al) "Exploring the nature of value in the word-of-mouth referral equation for health care" by A. Dobele and A. Lindgreen "Virtual communities come of age: Parallel service, value, and propositions offered in communal online space" by A. Laing, D. Keeling and T. Newholm "Exchanging value within individuals' networks: Social support implications for health marketers" by H. Ali "Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East" by J.D. Reast (et. al) "A social marketing approach to value creation in a well-women's health service" by N. Zainuddin, J. Previte and R. Russell-Bennett "Developing a novel health and well-being service: The value of utilising the restorative benefits of nature in the UK" by P. Custance, M. Hingley and D. Wilcox "Understanding the UK hospital supply chain in an era of patient choice" by M. Bourlakis, F. Clear and L. Patten "Value, power, and health care services in the UK: A business-to-business services network perspective" by J. Zolkiewski |
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