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| Tekijä: | Precourt, G. (editor) |
| Otsikko: | Editorial: The future of marketing research |
| Lehti: | Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208 |
| Asiasana: | advertising research marketing research creativity marketing strategy communication data mining consumer behaviour internet television advertising market segmentation |
| Vapaa asiasana: | wireless technology mass media social media |
| Kieli: | eng |
| Tiivistelmä: | Special issue about the future of marketing research, containing the following articles: "Tracking back-talk in consumer-generated advertising: an analysis of two interpretative approaches" by C. Campbell (et. al) "Online persuasion: how the written word drives WOM - evidence from consumer-generated receptivity" by D.G. Taylor, J.E. Lewin and D. Strutton "Hulu.com or NBC? Streaming video versus traditional TV: a study of an industry in its infancy" by K. Logan "The appeal of reality television for teen and pre-teen audiences: the power of "connectedness" and psycho-demographics" by A. Patino, V.D. Kaltcheva and M.F. Smith "The bluetooth enigma: practicalities impair potential - awareness is high, can usage be higher?" by A. Cockrill, M.M. Goode and A. White "Following the fashionable friend: the power of social media - weighing the publicity effectiveness of blogs versus online magazines" by J. Colliander and M. Dahlen "Pitting the mall against the internet in advertising-research completion: internet panels are more popular. Are they more effective?" by T. Maronick |
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