haku: @all online communities / yhteensä: 22
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Tekijä:Illum, S.F.
Ivanov, S.H.
Liang, Y.
Otsikko:Using virtual communities in tourism research
Lehti:Tourism Management
2010 : JUN, VOL. 31:3, p. 335-340
Asiasana:tourism
research
surveys
methodology
Vapaa asiasana:virtual communities
response rates
Kieli:eng
Tiivistelmä:This paper examines the validity of web-based surveys. An online questionnaire was sent to members of tourism research and travel-related virtual communities. Extremely low opening and response rates were found, leading to biased samples. Many possible explanations for the results with practical recommendations were given for web-based survey implementation.
SCIMA tietueen numero: 276725
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