haku: @author Raj, S. P. / yhteensä: 9
viitteet: 4-9 / 9
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4.
A model for studying R & D-marketing interface in the product innovation process.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 7-17
 1986 Gupta, A.
Raj, S. P.
Wilemon, D.
5.
R & D and marketing dialogue in high-tech firms.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 289-300
 1985 Gupta, A. K.
Raj, S. P.
Wilemon, D. L.
6.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
7.
Striking a balance between brand "popularity" and brand loyalty.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 53-59
 1985 Raj, S. P.
8.
The effects of advertising on high and low loyalty consumer segments.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 77-89
 1982 Raj, S. P.
9.
Methodology to isolate and measure attractive and retentive effects of advertising.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59
 1982 Raj, S. P.
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