haku: @indexterm BUSINESS-TO-BUSINESS / yhteensä: 118
viitteet: 36-45 / 118
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 otsikkovuositekijä
36.
Interactive IMC: The relational-transactional continuum and the synergistic use of customer data
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 146-159
 2006 Peltier, J. (et al.)
37.
The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 89-109
 2006 Roemer, E.
38.
The underlying vulnerabilities in key account management strategies
European Management Journal
2006 : APR-JUN, VOL 24:2-3, p. 151-162
 2006 Piercy, N
Nikala, L.
39.
Rethinking relationship management: exploring the dimension of trust
Journal of communication management
2006 : VOL. 10:2, p. 138-155
 2006 Welch, M.
40.
"Hidden" opportunities and benefits in using web-based business-to-business surveys
International Journal of Market Research
2005 : VOL. 47:6, p. 641-666
 2005 Grant, D.B.
Teller, C.
Teller, W.
41.
Is the seven-year hitch premature in industrial markets?
European Journal of Marketing
2005 : VOL 39:5-6, p. 560-584
 2005 Barnes, B.R.
42.
Multi-attribute reverse auctions in B2B exchanges: A framework for design and implementation
Journal of supply chain management
2004 : WINTER, VOL. 40:1, p. 52-60
 2004 Talluri, S.
Ragatz, G.L.
43.
Drivers and effects of customer-directed communication in business relationships
Betriebswirtschaft
2004 : MAR/APR, VOL. 64:2, p. 195-210
 2004 Ivens, S.B.
44.
Beziehungsstile im Business-to-Business-Geschäft
Zeitschrift für Betriebswirtschaft
2004 : MAR, VOL. 74:3, p. 249-271
 2004 Diller, H.
Ivens, B.S.
45.
An exploratory study to identify the critical factors affecting the decision to establish Internet-based interorganizational information systems
Information & Management
2004 : JUL, VOL. 41:6, p. 697-706
 2004 Soliman, K.S.
Janz, B.D.
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