haku: @indexterm advertising / yhteensä: 1883
viitteet: 5-14 / 1883
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5.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
6.
What's so funny? The use of humor in magazine advertising in the United States, China, and France
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 404-416
 2011 Laroche, M. (et al.)
7.
Health branding ethics
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 33-45
 2011 Anker, T. (et al.)
8.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
9.
Rx for brand consistency: Should pharmaceutical marketers send different messages to physician and consumer audiences?
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 380-393
 2011 Saxton, K.
10.
The measure of all things: Finding out that something doesn't work is the first step toward learning what does work
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 373-379
 2011 Watts, D.
11.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
12.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
13.
Social marketing meets interactive media: lessons for the advertising community
International Journal of Advertising
2011 : VOL. 30:5, p. 815-838
 2011 Hill, R. P.
Moran, N.
14.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
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