haku: @journal_id 1397 / yhteensä: 633
viitteet: 6-15 / 633
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6.
Critical factors underpinning the e-CRM activities of SMEs
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 503-529
 2011 Harrigan, P.
Ramsey, E.
Ibbotson, P.
7.
A theatrical perspective on service performance evaluation: The customer-critic approach
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 477-502
 2011 Harris, K. (et al.)
8.
Towards a strategic place brand-management model
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476
 2011 Hanna, S.
Rowley, J.
9.
Purchase power: an examination of consumption as voting
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1059-1079
 2011 Moraes, C.
Shaw, D.
Carrigan, M.
10.
The regulatory challenge to branding: an interpretation of UK competition authority investigations 1950-2007
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1027-1058
 2011 Ashton, J.K.
Pressey, A.D.
11.
Targeting direct marketing campaigns by neural networks
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 992-1006
 2011 Guido, G. (et. al)
12.
Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 976-991
 2011 Michaelidou, N.
Christodoulides, G.
13.
Product recall, brand equity and future choice
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 959-975
 2011 Korkofingas, C.
Ang, L.
14.
Exploring the fit of real brands in the Second Life virtual world
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 934-958
 2011 Barnes, S.J.
Mattsson, J.
15.
The four Rs of place branding
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 913-933
 2011 Aitken, R.
Campelo, A.
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