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3.
Rational paradigms in social marketing
Journal of Macromarketing
2003 : VOL 23:1, p. 6-15
 2003 Hastings, G.
4.
The sustainability of "sustainable consumption"
Journal of Macromarketing
2002 : DEC, VOL. 22:2, p. 170-181
 2002 Dolan, P.
5.
Developing a subjective measure of consumer well-being
Journal of Macromarketing
2002 : DEC, VOL. 22:2, p. 158-169
 2002 Lee, D.-J. (et al.)
6.
Postmodernism and marketing: Separating the wheat from the Chaff
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 109-135
 2002 O'Shaughnessy, J.
O'Shaughnessy, N.J.
7.
Commercial amphoras: The earliest consumer packages?
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 98-108
 2002 Twede, D.
8.
Out in the market: A history of the gay market segment in the United States
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 86-97
 2002 Branchik, B.J.
9.
Macromarketing and international trade: Comparative advantage versus cosmopolitan considerations
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 32-56
 2002 Ellis, P.
Pecotich, A.
10.
A framework for understanding the relationships between religions and markets
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 6-18
 2002 Mittelstaedt, J.D.
11.
Can the Overcommercialization of Cause-Related Marketing Harm Society?
Journal of Macromarketing
2001 : JUN, VOL. 21:1, p. 8-22
 2001 Polonsky, M. J.
Wood, G.
12.
Organizational Transformations in Transition Economies: Hypotheses
Journal of Macromarketing
2001 : DEC, VOL. 21:2, p. 164-180
 2001 Carman, J. M.
Dominguez, L. V.
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