haku: @author Buttle, F. / yhteensä: 10
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1.
Customer retention management processes: a quantitative study
European Journal of Marketing
2006 : VOL. 40:1/2, p. 83-99
 2006 Ang, L.
Buttle, F.
2.
Managing for successful customer acquisition: an exploration
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 295 – 317
 2006 Ang, L.
Buttle, F.
3.
Customer retention: a potentially potent marketing management strategy
Journal of Strategic Marketing
2001 : MAR, VOL. 9:1, p. 29-45
 2001 Ahmad, R.
Buttle, F.
4.
SERVQUAL: review, critique, research agenda
European Journal of Marketing
1996 : VOL. 30:1, p. 8-32
 1996 Buttle, F.
5.
The co-ordinated management of meaning: a case exemplar of a new consumer research technology
European Journal of Marketing
1994 : VOL. 28:8/9, p. 76-99
 1994 Buttle, F.
6.
Can you afford to ignore merchandising.
Management Decision
1987 : VOL. 25:6, p. 14-17
 1987 Buttle, F.
7.
The marketing strategy worksheet - a practical planning tool.
Long Range Planning
1985 : AUG, VOL. 18:4, p. 80-88
 1985 Buttle, F.
8.
Merchandising.
European Journal of Marketing
1984 : VOL. 18:6/7, p. 104-123
 1984 Buttle, F.
9.
Retail space allocation.
International Journal of Physical Distribution and Materials Management
1984 : VOL. 14:4, p. 1-23
 1984 Buttle, F.
10.
How to price by markets.
Management Today
1980 : JUL, p. 52-53, 108-109
 1980 Buttle, F.
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