haku: @journal_id 1397 / yhteensä: 633
viitteet: 1-10 / 633
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1.
Pester power - a battle of wills between children and their parents
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 Lawlor, M-A.
Prothero, A.
2.
Explications of political market orientation and political brand orientation using the resource-based view of the political party
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 O'Cass, A.
Voola, R.
3.
The value drivers of high-tech consumer products
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 582-601
 2011 Munnukka, J.
Järvi, P.
4.
Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 547-560
 2011 Veer, E.
Shankar, A.
5.
Media amplification of a brand crisis and its affect on brand trust
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 530-546
 2011 Yannopoulou, N.
Koronis, E.
Elliott, R.
6.
Critical factors underpinning the e-CRM activities of SMEs
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 503-529
 2011 Harrigan, P.
Ramsey, E.
Ibbotson, P.
7.
A theatrical perspective on service performance evaluation: The customer-critic approach
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 477-502
 2011 Harris, K. (et al.)
8.
Towards a strategic place brand-management model
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476
 2011 Hanna, S.
Rowley, J.
9.
Purchase power: an examination of consumption as voting
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1059-1079
 2011 Moraes, C.
Shaw, D.
Carrigan, M.
10.
The regulatory challenge to branding: an interpretation of UK competition authority investigations 1950-2007
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1027-1058
 2011 Ashton, J.K.
Pressey, A.D.
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