haku: @author Lei, D. / yhteensä: 16
viite: 12 / 16
| Tekijä: | Lei, D. |
| Otsikko: | Building U.S. presence in European markets |
| Lehti: | Journal of Business Strategy
1990 : JUL-AUG, VOL. 11:4, p., 32-36 |
| Asiasana: | USA EUROPE MARKETS MERGERS INTERNATIONALIZATION COMPETITION COMPETITIVENESS INTERNATIONAL BUSINESS |
| Kieli: | eng |
| Tiivistelmä: | European companies will no longer take a back seat to Japanese and USA firms. To compete, USA companies must take strong steps to increase their European presence. They must invest in Europe to become full-fledged participants after 1992. Although many USA companies are still fighting from the sidelines, a substantial European presence is key to build competitive advantage and to block new competitors. A combination of acquisitions, subsidiary specialization, and strategic partnerships may help USA multinationals get the opportunity to participate in an integrated European economy. |
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